Franchises, like any business, require marketing and SEO strategies to grow their franchise business and to receive more customers.
There are a variety of techiques and platforms that you can use to improve your franchise business visibility.
For example: according to Backlinko’s latest research, 42% of all people that makes local search click on local suggestions by Google so using it, and similar things you can drastically improve the search visibility for your franchise business.
So if you are running a Franchise, then these five tips on How to improve search visibility for franchise businesses will be really helpful to you in converting more leads.
What is Franchise SEO?
Franchise SEO refers to using a set of practices and strategies to improve the visibility of your Franchise Business site.
Franchise SEO involves tactics like using Meta descriptions, geo-keywords in the content of your website, location-specific reviews, and more.
These things, along with Local SEO, help the franchise in maximizing its reach to its target audience.
Read: SEO Company In Denver
Proven Ways to Improve Search Visibility for Franchise Business
Use Location-specific keywords
If you have a website, then make sure you use location-specific keywords in your content. This will help you immensely in increasing your reach to your target audience.
For example: if you have a salon in Chicago, then include keywords and headings like best salons in Chicago, Salons near Chicago, etc., in a natural way.
No One Likes Inconsistent branding
Franchises are supposed to have a uniform theme and provide you with a similar experience throughout all their stores and even websites.
So make sure that you are using consistent branding for a smooth user experience because a user might exit your page if they feel they have landed on a different-looking page.
Gather Positive Customer’s reviews
Did you know that according to a study, 84% of people trust online reviews before making any purchasing decisions?
As such, it becomes important for you to motivate your customers to leave positive reviews on various platforms online.
Reviews would not only help in attracting potential customers but will also increase your business’ visibility because of the customer’s frequent use of keywords related to your business.
Start Listing your Business
List your business on platforms like Google and Yelp to attract more leads.
To get yourself listed on Google My Business, you must first register yourself by following a few simple steps. Now you might be wondering how does this even work?
For example, if you run a coffee shop in Chicago, any person who searches for the best coffee places in Chicago or the best coffee places near me would automatically be able to see your store too.
And listing yourself on Google would help them to reach your store without any difficulty.
Use the Right NAP on your Website
While building your website, make sure to use the name, address, and place in the same order on all your websites.
It is also essential that you include maps, locations, addresses, hours of operation, localized testimonials, etc., to increase the visibility of your site for your Franchise Business.
Franchises also require strategies to increase their visibility and get more leads, and for this, the above-listed methods are really effective.
We hope you find our tips on how to improve search visibility for franchise businesses useful.
Shefali Jain is a Content Writer & Editor at USWorkforce.org
After completing her graduation in hospitality, Shefali decided to follow her passion and started writing. Shefali has been writing for two years now and contributes to our website as a skilled editor and content writer with strong research skills. Writing product and service reviews, biographies, and book reviews are some of her key areas, among many others in which she specializes. In her time at the organization, she has written and edited content on a range of topics, including employment law, human resources, and business management.
The US Workforce has a policy of producing high-quality content that follows industry standards by using primary sources, such as white papers and government data, alongside original reporting from reputable publishers. We also follow an editorial style where appropriate information about the topic can be found with due credit given when applicable.